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2010 wedding gown industry rakes
Feb 23, 2010 3:01:19 PM
2010 wedding gown industry rakes
The market for wedding dresses is booming in Chengdu inSouthwest China's Sichuan province, with the highest profit in a bridaldress shop or wedding planning company likely to hit 500 percent,reported Sichuan-based Chengdu Evening News on Monday. For mostpeople, weddings not only mean a life time commitment but also a grandparty that is treasured as once-in-a-lifetime experience. For everybride, wearing a perfect wedding gown is just like becoming theprincess or the beautiful Cinderella. However, the brides mightnot feel as comfortable as they do in the fancy dresses when they get toknow what's behind the dazzling luxury. In Chengdu, there arechances that the renting a gown is more expensive than buying one, saidthe newspaper. Most Chinese people prefer to rent wedding gown srather than buying one that you can only wear once. However, it is hardto say in Chengdu. In the report, a bride-to-be was asked to pay1,000 yuan ($143) as rental per day for a bridal gown from a weddingplanning company in Chengdu. The lady bargained and finally rented thegown at 300 yuan, still much higher than what it would cost, which wasonly 200 yuan. According to the paper, sources say the cost forabout 60 percent of the wedding dresses in Chengdu is between 100-300yuan. While better ones cost about 600-800 yuan. Maybe only a couple ofrare collections that are hand made can cost 3,000 to 4,000 yuan. Butmany bridal gowns are rented out for 300 to 1,000 yuan per day. Ingeneral, the price of a wedding gown depends on its fabric, styles,handcraft and accessories. A owner of a bridal gown shop in the citytold the newspaper that they would sell a gown bought in at 200-300 yuanat about 1,000 yuan, quite a considerable profit margin. Besidesthe price of a flattering wedding gown , the quality and style are alsoconcerns. Lady Chen, a local of Chengdu, found the wedding gown she had bought at an expensive price became yellow couple of monthslater by the time of the wedding day. She told the reporter that eventhat dress had been through three alternations. As said in thereports, custom-made bridal gowns are more costly. The majority ofwedding dresses available at local markets are intimations of big brandsbrought from Guangdong province. They may be fashionable but can hardlymatch in quality. Some insiders from the wedding gown businessrevealed that it is difficult to tailor mimic bridal gowns and make themfit. When it comes to style, smart businessmen in a small-scaledbridal gown shop and wedding planning company have been found to takeold-fashioned bridal gowns as the latest designs to cheat theircustomers who don't know it very well, the newspaper reports. |
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